Today everyone talks about activities related to the improvement of a strategy. And there is a combination that runs through these discussions: growth hacking. Sounds like an interesting topic, right? But what exactly is growth hacking? Are we in danger of transforming this formula into yet another soulless Englishism?
No, I believe that the English language has the merit of effectively synthesizing a series of concepts that are difficult to expose in any other way. This applies to engagement, but also other typical examples of insurance web marketing: I am thinking of link earning, or perhaps of influencer marketing. Would you use different words to describe these sectors?
Not me, the beauty of the Italian language is impossible to rethink but we must not be afraid to use (in moderation and certain sectors) words like growth hacking. But what exactly does that mean? Is there a concrete definition? Let’s explore the topic together and try to understand why it is so important.
The Topic of This Post
- 1 What is growth hacking?
- 2 A practical and lean approach
- 3 Growth hacking marketing: why is it important?
- 4 Optimize to save
- 5 Best Growth Hacking Books
- 6 Your opinion on growth hacking
What is growth hacking?
Growth hacking is the rapid experimentation that leads companies to grow thanks to marketing channels. The essential objective of this process is the approach aimed at acquiring the greatest number of visitors to be transformed into potential customers. In line with the already known concept of inbound marketing.
The idea of growth hacking is linked with that of a startup, a reality that has within it the principle of fast and exponential growth, but in recent years it has become a transversal point of reference. Growth hacking interfaces well with medium-small companies, in line with our SME, but at the same time, it becomes an interesting shore for large companies.
A practical and lean approach
Growth hacking brings together the tools of web marketing and declines them through a new mentality. Made of rapid growth, fluid strategies, techniques capable of adapting and reinterpreting actions based on novelties. If you think about it, its assumptions are interesting, but what are the differences with traditional web marketing? Are we talking about an abysmal difference or a simple nuance?
The tools are the same – SEO, SMM, email marketing, copywriting, blogging – but change the approach to get to the point quickly. That is to visits and useful contacts. What is growth hacking? An idea based on speed, practicality, concrete and measurable results. To be obtained through careful use of paid and unpaid resources.
Growth hacking marketing: why is it important?
Because companies need to grow rapidly, eliminate the superfluous, have clear data, experiment. The growth hacker does this: through the skills in the field of web marketing, he analyzes, tries out new solutions, and records the actions to reach conclusions. Here the term “hacker” acquires a classic meaning: to find new ways, to change what is certain, to look beyond.
Why can the company choose to work with a growth hacker? Because it needs an audience willing to buy products or services. But at the same time, it seeks a solution to develop strategies quickly, to face the context in the best possible way. And with a limited investment of resources.
This is an interesting aspect of growth hacking: expenses tend to be reduced to a minimum. The first goal is to bring traffic to the website, the second is to reduce the costs of this process. Especially in a lead generation logic. This does not mean working at no cost: this is not the point, the focus is on the optimization of resources. Growth hacking was born in a startup context where the possibilities are minimal.
Optimize to save
This is the most interesting perspective: growth hacking is marketing based on the optimization of available resources. There is nothing superfluous, so you must make the most of what you can have available. This is good for small companies that are growing, but also for large companies.
Remember the famous quote from Guy Kawasaki? “If you have more brains than money, you should focus on inbound marketing. ” This condition is pushed to the maximum with growth hacking, and the web marketing consultant becomes a real experimenter who uses already known tools to optimize everything available.
The best growth hacking books
Okay, do you want to know more about growth hacking? There are many books out there dealing with the subject, but it’s okay to have a selection to make a good choice. Here, then, are the ones that in my personal opinion are the best texts (paper and PDF) concerning the topic in question.
- Growth Hacker Marketing: a Primer on the Future of PR, Marketing and Advertising, Ryan Holiday.
- Growth Hacker’s Guide to the Galaxy: 100 Proven Growth Hacks for the Digital Marketer, Jeff Goldenberg.
- Growth Hacks: The best growth hacking ideas that you can put into practice right away, Aladdin Happy.
To close I suggest this PDF guide of Quick Sprout: The Definitive Guide to Growth Hacking. As always, Neil Patel offers interesting content, super curated and full of insights.
Your opinion on growth hacking
Perspective is the real difference. What is growth hacking? Why is it so important to address this issue today? We are talking about resources and results, lean approaches capable of transforming the corporate condition. With limited resources, just as often happens. So what’s your opinion? Leave it in the comments.